Above the fold is a myth. It's not 1997 anymore. Everybody scrolls.
— No one famous, July 2017
Further Reading
Page fold UX: Above-the-fold website UX needs to change →
blog.logrocket.com · 2025
“Above the Fold” Is a Myth—Kind Of →
ingenious.org · 2025
Above the Fold: Best Practices for Your Website →
semrush.com · 2023
18 Above the Fold Content Examples to Inspire Your Own →
blog.hubspot.com · 2023
Above the Fold vs. Below the Fold: Does it Still Matter? →
wingify.com · 2022
Debunking the Myth of the Fold →
uxmatters.com · 2020
nngroup.com · 2018
There Is No Fold: Myth of the Scroll Below the Fold →
smartbugmedia.com · 2018
medium.com/rareview · 2016
lukew.com · 2015
The Fold Manifesto: Why the Page Fold Still Matters →
nngroup.com · 2015
Scroll Behavior Across the Web →
chartbeat.com · 2013
The Extinction of the Scrollbar →
uxmag.com · 2012
Designing ‘Above the Fold’ Necessary? →
practicalecommerce.com · 2011
iampaddy.com · 2010
Blasting the Myth of the Fold →
boxesandarrows.com · 2007
articles.centercentre.com · 1998
uxmyths.com
thereisnopagefold.com
Case Study
Come for the URL, stay for the message →
Read more about abovethefold.fyi — a novelty side project exploring the myth of the fold.
You made it to the bottom.
You scrolled 0 pixels.
That’s 1 screen in 1 s. So much for “people don’t scroll.”