Above the fold is a myth.
It's not 1997 anymore.
— No one famous, July 2017
Case Study
Come for the URL, stay for the message →
Read more about abovethefold.fyi — a novelty side project exploring the myth of the fold.
Further Reading
hugeinc.com
lukew.com
articles.uie.com
nngroup.com
The myth of the page fold: evidence from user testing →
cxpartners.co.uk
Blasting the Myth of the Fold →
boxesandarrows.com
Unfolding the insights into webpage scroll →
clicktale.com
medium.com/rareview
The Extinction of the Scrollbar →
uxmag.com
Scroll Behavior Across the Web →
blog.chartbeat.com
uxmyths.com
iampaddy.com
Designing ‘Above the Fold’ Necessary? →
practicalecommerce.com
thereisnopagefold.com
The Fold™ is Dead (Long Live The Fold!) →
linkedin.com
Sponsored
A comprehensive resource listing the international standards for paper sizes.